Illustrator and Photoshop have received GenAI tools with the goal of improving user experience and allowing more freedom for users to express their creativity and skills.<\/li>\n<\/ul>\nMy advice would be to begin by establishing clear, simple, and practical principles that can guide your efforts. Often, I see companies or organizations focused on what looks good in theory, but their principles aren\u2019t practical. The reason why our principles have stood the test of time is because we designed them to be actionable.<\/p>\n<\/p>\n
Adobe Firefly Feature Deep Dive<\/h2>\n<\/p>\n
Firefly is featured in numerous Adobe apps, including Photoshop, Express, and Illustrator, and with the introduction of the Firefly Video Model (beta), it is coming to Premiere Pro, Adobe\u2019s venerable video editing software. At the heart of Adobe’s announcements is the expansion of its Firefly family of generative AI models. The company introduced a new Firefly Video Model, currently in beta, which allows users to generate video content from text and image prompts.<\/p>\n<\/p>\n
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While the company was not proactive about alerting users to this change, Adobe does have a detailed FAQ page that includes almost all the information required to understand how Generative Credits work in its apps. As of January 17, Adobe started enforcing generative credit limits \u201con select plans\u201d and tracking use on all of them. When it comes to generative artificial intelligence (AI), one company that has been at the forefront on the software side is Adobe (ADBE -0.43%). The company has added a number of AI-related features to both its Creative line of products, such as Photoshop, and its Acrobat-led Document Cloud business. Since many mobile devices shoot HDR photos, software has continually expanded its support for HDR image editing, Lightroom among them. With HDR Optimization, Lightroom users can achieve brighter highlights, deeper shadows, and more saturated colors in HDR photos.<\/p>\n<\/p>\n
For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. As some examples above show, it is absolutely possible to get fantastic results using Generative Remove and Generative Fill. But they\u2019re not a panacea, even if that is what photographers want, and more importantly, what Adobe is working toward. There is still need to utilize other non-generative AI tools inside Adobe\u2019s photo software, even though they aren\u2019t always convenient or quick. As its name suggests, Generative Remove generates new pixels using artificial intelligence.<\/p>\n<\/p>\n
Adobe’s Claims Next Generative AI Features Will Be \u2019Commercially Safe\u2018<\/h2>\n<\/p>\n
The new AI features will be available in a stable release of the software \u201clater this year\u201d. Generate Similar, shown above, automatically generates variations of a source image, making it possible to iterate more quickly on design ideas. Users can guide the output by entering a brief text description, with Photoshop automatically matching the lighting and perspective of the foreground objects in the content it generates. In Photoshop 25.9, they are joined by the ability to create entire images from scratch, in the shape of new text-to-image system Generate Image.<\/p>\n<\/p>\n
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“Think of these ‘controls’ as the digital equivalent of the paintbrush in Photoshop,” says Alexandru. If you’re a digital artist fed up with hearing prompt jockeys tell you to get over generative AI art’s impact, then Alexandru Costin, Vice President of Generative AI and Sensei at Adobe, has some good news for you as we begin 2025. Get the latest information about companies, products, careers, and funding in the technology industry across emerging markets globally. I suspect this may be for similar reasons, that Stable Diffusion XL (SDXL) works best in 1024 pixel aspect ratios. I\u2019ve found that limiting the expand or fill areas to 1024 pixels improves results.<\/p>\n<\/p>\n
The company sees this tool as helpful in creating storyboards, generating B-roll clips, or augmenting live-action footage. Labrecque has authored a number of books and video course publications on design and development technologies, tools, and concepts through publishers which include LinkedIn Learning (Lynda.com), Peachpit Press, and Adobe. He has spoken at large design and technology conferences such as Adobe MAX and for a variety of smaller creative communities.<\/p>\n<\/p>\n
\n- Even if the company isn\u2019t enforcing these limits yet, it didn\u2019t tell users that it was tracking usage either.<\/li>\n
- “I think Adobe has done such a great job of integrating new tools to make the process easier,” said Angel Acevedo, graphic designer and director of the apparel company\u00a0God is a designer.<\/li>\n
- At Sundance 2025 in Utah, the creative tech giant has announced a new AI-powered Media Intelligence tool that automatically analyses visuals across thousands of clips in seconds.<\/li>\n
- In Q4 of last year, the company generated $569 million in new digital media ARR, so this would be a deceleration and could lead to lower revenue growth in the future.<\/li>\n<\/ul>\n
Further, Firefly offers a variety of camera controls, including angle, motion, and zoom, enabling people to finetune the video results. It\u2019s also possible to generate new video using reference images, which may be especially helpful when trying to create B-roll that can seamlessly fit into an existing project. Adobe is one of several technology companies working on AI video generation capabilities. OpenAI\u2019s Sora promises to let users create minute-long video clips, while Meta recently announced its Movie Gen video model and Google unveiled Veo back in May. It is available today through a limited public beta to garner initial feedback from a small group of creative professionals, which will be used to continue to refine and improve the model, according to Adobe.<\/p>\n<\/p>\n
They utilize AI to significantly speed up and improve image editing without taking control away from the photographer. To address this, Adobe founded the Content Authenticity Initiative (CAI) in 2019 to build a more trustworthy and transparent digital ecosystem for consumers. The CAI implementsour solution to build trust online\u2013 called Content Credentials. Content Credentials include \u201cingredients\u201d or important information such as the creator\u2019s name, the date an image was created, what tools were used to create an image and any edits that were made along the way.<\/p>\n<\/p>\n
The Generate Similar tool is fairly self-explanatory \u2014 it can generate variants of an object in the image until you find one you prefer. Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It powers a new feature called Generative Extend that can extend a clip by two seconds at beginning or end. These latest advancements mark another significant step in Adobe’s integration of generative AI into its creative suite.<\/p>\n<\/p>\n
This upcoming tool takes the power of everything seen in Adobe Firefly AI functions and applies it to generative video. It works incredibly well, even tracking objects that move against similarly toned or colored backgrounds. Photoshop\u2019s latest AI features bring in more precise removal tools, allowing you to brush an area for Photoshop to identify the distraction and remove it seamlessly.<\/p>\n<\/p>\n
Adobe\u2019s CFO: Agentic AI is a \u2018natural evolution\u2019 for the company – Fortune<\/h3>\n
Adobe\u2019s CFO: Agentic AI is a \u2018natural evolution\u2019 for the company.<\/p>\n
Posted: Fri, 24 Jan 2025 11:58:00 GMT [source<\/a>]<\/p>\n<\/p>\nIts Content Credentials watermarks are applied to whatever the video model outputs. In Firefly Services, a collection of creative and generative APIs for enterprises, Adobe unveiled new offerings to scale production workflows. This includes Dubbing and Lip Sync, now in beta, which uses generative AI for video content to translate spoken dialogue into different languages while maintaining the sound of the original voice with matching lip sync.<\/p>\n<\/p>\n
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In addition, he is the founder of Securities.io, a platform focused on investing in cutting-edge technologies that are redefining the future and reshaping entire sectors. As generative AI continues to scale, it will be even more important to promote widespread adoption of Content Credentials to restore trust in digital content. For those seeking more control, consider exploring tools like Stable Diffusion and ComfyUI. While they have a steeper learning curve and require a GPU with at least 6-8GB of VRAM, they can easily blow Photoshop out of the water.<\/p>\n<\/p>\n
While a lot of the focus has been on generative AI, Adobe continues to roll out workflow-focused AI features across its Creative Cloud suite too. I\u2019d argue this increase is mostly coming from all the generative AI investments for Adobe Firefly. But speak to serious photographers who use Lightroom and Photoshop for editing their photos, and I\u2019d be willing to wager that most of them don\u2019t need any of the generative tools that Adobe wants to sell to us via this price increase.<\/p>\n<\/p>\n